A common resource
The James River Advisory Council serves as a forum for the diverse interests along the James River in Central Virginia and communicates with public officials about issues and challenges facing the river and its resources. JRAC’s vision is to unite the community by supporting and promoting the James River as a common resource and preserving its health, beauty, heritage, economic vitality and recreational value.
JRAC is a regional council including representatives from eight jurisdictions, businesses and industry, civic organizations and individuals. By leading many discussions about the river, and planning and organizing regional events, programs and activities, the council sets the tone for positive and interactive relationships among many partners throughout the region.